MOSSTORE
CASE STUDY
An app for people who love nature; it’s aim is to assist individuals in making a statement by incorporating the tranquility and serenity of natural moss into their indoor spaces.
Project Overview
Our mission is to enable individuals to effortlessly infuse their interior spaces with the exquisite beauty of nature through moss art. We aim to provide a seamless and efficient experience for customers to discover and select their desired moss art products.
Objective
The purpose of the app is to provide a user-friendly platform for anyone to search and acquire works of art. It offers users the flexibility to choose their preferred shopping experience. They can either create an online account to conveniently save their information for future visits or opt for a guest browsing and purchasing option, without the need to store personal data. This app ensures a seamless and secure process for users to discover and purchase their desired pieces.
My Roles
User interface design
Desktop design
Mockups
My Tools
Who
This tool is for people who want to shop for key items without going into a physical store. Your online store is particularly valuable for people who struggle to find the items they want in traditional stores. Most of the users will be proficient with technology but will greatly benefit from basic navigation and clean design.
What
A responsive website, web app, and/or mobile app that shows users the inventory and can be filtered in particular ways depending on their needs. The tool allows users to purchase their desired goods and have them delivered to any address. Free return of the goods is possible.
Where
Users can easily shop from anywhere they can connect to the internet, whether on a mobile device or on a desktop.
When
Users don’t have the time or ability to visit physical stores and would rather buy their goods on the go or from home. It’s also more convenient to try out the items and easily return those that aren’t desired or appropriate without having to return to a physical store.
Brand Description
Buying from an online store has never been easier. Users are tired of the complex and unintuitive navigation systems in traditional online stores, so we provide a breath of fresh air with our sleek and dynamic experience. Our modern and clean design and smart filtering options are the major drivers of our success.
Insights
“As a new customer, I want to access the inventory without having to register, so that I can make sure this store has what I’m looking for before having to create an account.”
It would be good to have a quantity next to'My Cart' and 'Wish List' so I know how many items I have in each rather than having to click on each and check."
“As a frequent customer, I want to be able to save my favorite search criteria, so that I can easily find what is most relevant to me.”
Userflow
Branding
Green will be employed as they symbolize the natural colors found in preserved moss. A modern typeface will further enhance the desired aesthetic, emphasizing a clean, modern, and natural appearance. Images and writing styles will reinforce this concept by showcasing the products in professionally photographed architectural interiors, portraying cleanliness and professionalism. Descriptive text will also contribute to the overall theme by providing detailed information about the products.
Low Fidelity
Mid Fidelity
Logo
The logo showcases the letter “M” with green circles in the back- ground representing moss in a circular wall art panel, accentuated by a white border.
Mockups
